This post is one in a new series looking at how TurboVote partners are implementing TurboVote and some thoughts on what has worked well for them.

Shelby Taylor is the digital and communications director at the Bob Graham Center for Public Service. The Graham Center is working with a host of civic-centered student groups under the umbrella Gator Coalition for Civic Engagement.

Two laptops adorned with the TurboVote logo, an oversized poster, and a tablecloth—those were the makings of our first TurboVote event at the University of Florida. After scouting out a scheduled event on campus, the Center saw the opportunity to leverage the pre-assembled crowd by placing a TurboVote station in the lobby area where the event was taking place—a pathway certain to be traveled. Students that were short on time were delighted to find that they could access the service from their own computer or mobile device; one student even stopped to take a photo of the url with her phone, just to be sure she didn’t forget.

“I’m already registered,” was a response we heard from several students. “Where are you registered?” was our reply. The answers ranged from the panhandle to the Keys. We took the opportunity to explain that TurboVote would allow them to request a mail-in ballot from their permanent county of residence; no need to travel and no need to re-register. All-in-all it was a great awareness building tool and the first of many tabling events we will stage leading up to the election.

Check out the Graham Center on Twitter at @GrahamCenter and on Facebook at http://www.facebook.com/grahamcenter

The Graham Center at the University of Florida used a student bottleneck to make sure students would see the TurboVote table.  By encouraging students to use their own computers or mobile devices to register, the Graham Center was able to spread the message of voting to more students.  Utilizing bottlenecks and focusing on the mobile site are two great strategies to encourage students to sign up for TurboVote.

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